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more about the photographer

I'm Rachel Ashley, a lifestyle, elopement, + commercial photographer, as well as, a cat mom, plant enthusiast, explorer, hopeless romantic + food lover. There are so many titles/labels we can take on as individuals but they're only a small part of who we are, so I'll leave you with my favorite few.  Being a photographer is something that has allowed me to live a life fueling my creative passions every single day, I've been blessed to meet some of the brightest souls, witness + document pure love, support other small business, + watch families grow since taking on this role.

 

I currently reside in Beaumont, CA which I recently moved to from Palm Springs. I am passionate about documenting intimate, honest, + raw love stories through compelling imagery, but I believe the value of photography is so much more than simply capturing the moment. I am dedicated to creating a tailored + effortless photography experience for you.

When I am not out + about with my camera in hand you can find me with a top-knot, lounging at home in sweatpants with my two grey cats (Piper + Zoom), reading books, at the beach or hiking with friends,  learning new ways to improve my skill, or binge watching The Office on Netflix. You might also catch me cooking a new recipe in the kitchen, teaching myself graphic design,  getting sweaty with a HIIT workout, on the hunt for authentic quesa tacos + consommé, or taking a long drive just to sing at the top of my lungs. 

Likes: cute little babies + animals, slightly chilled water, cacti + other house plants, open windows, being different, clean linen, incense, belly-aching laughter, home-cooked meals but also taco trucks + ramen, cloudy sunsets, reflections + rainbows, apple products, giving gifts, making people smile, long nights under the stars with good company, + tequila.

Dislikes: being late, clutter, sudden loud noises, when my phone is charged less than 20%, folding + putting away laundry, being too hot, people who litter, soda + other bubbly beverages, driving alone at night, bad days, deceit, living far away from my closest friends, + the cost of my photography equipment.

my photography experience

Started + based out of sunny Southern California. I like to call myself an artistic lifestyle photographer with a genuine passion for capturing timeless + authentic moments, illustrating your story of love in a soft light and ethereal style for you to cherish for a lifetime. 

My photographic journey began in 2011 when I was looking to explore more creative outlets, I loved to write short stories and poems, paint, draw, craft, mix media, and get lost in the artistic energy. I was quickly obsessed with the fundamentals that made up a great photograph including light, shadows, composition, and raw emotion. Real life moments of passion, bliss, and excitement often leave me an emotional mess behind my camera. I like to believe that my clients come back not only for the quality of imagery but also the experience I provide. During high school I completed, and aced, three years of photography classes which led me to some amazing opportunities of shooting my first wedding at sixteen and working as an assistant/associate for other professional photographers before I even graduated high school. 

I quickly learned that the intimacy, rawness, and uniqueness of a family's and individual's story is what filled me with the most passion. Couples from all over the world have asked ME to document their love story and, honestly, to say I am honored is an understatement. Currently, I am the newborn photographer at Redlands Community Hospital and outside of that I specialize in photographing newborns + families. My passion to tell stories doesn't stop there, I adore branding sessions for other small business owners to help them achieve their perfect aesthetic to reach their ideal clientele. Photographing intimate elopements is also such a special way to showcase your love to your closest friends + family. 

As your lifestyle photographer, I will capture all of the moments that inspire for you to cherish forever + ever. I look forward to capturing your unique story of life, love + adventure, 

AWARDS + FEATURES

  • City of Palm Desert, March 2012: First Place, Mixed Media Art

  • City of Yucaipa, June 2014: Award for Fine Arts of Photography

  • Brooks Institute in Ventura, CA June 2014: Awarded Full Scholarship based on Academic Achievement, as well as, Skills, Vision, and Passion for Photography

  • Inked Magazine, 420 Edition, 2017, portrait of tattooed model Macey N.​

  • FOX Business News, November 2017: Headshot of Tom Tabler for DoNut Disturb at the JW Marriott Desert Springs Commercial

  • LOCALE Magazine, February 2018, Features of Colima Raspados, Polanco Kitchen, + a Polo Lesson at Empire Polo

  • SDVoyager, July 2018: Featured Engagement 

  • LOCALE Magazine, October 2019, Feature of Wilma + Frieda's in Palm Springs

Let's be friends! Follow my creative journey on instagram!

All rights reserved to Rachel Hoops of Rachel Ash Photo | Website designed by Rachel Hoops | All images copyright to Rachel Hoops of Rachel Ash Photo