behind the lens...

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a little about me

I'm Rachel Ashley, a lifestyle, elopement, + commercial photographer, as well as, a cat mom, life enthusiast, adventurer, + food lover. Being a photographer is something that has allowed me to live the life I always dreamed of while still fueling my creative passions every single day.  I currently reside in Beaumont, CA which I just moved to from Palm Springs. I am passionate about documenting intimate, honest, + raw love stories through compelling imagery, but I believe the value of photography is so much more than simply capturing the moment. I am dedicated to creating a tailored + effortless photography experience for you.  

When I am not out + about with my camera in hand you can find me lounging at home with my two grey cats (Piper + Zoom), reading a new book,  learning new ways to improve my skill, or binge watching The Office on Netflix. You might also find me cooking a new recipe in the kitchen, doing graphic design, or taking a long drive just to sing at the top of my lungs. 


You can email me directly at with any additional questions you may have for me.  Make yourself at home and I hope to hear from you very soon!

Likes: animals, slightly chilled water, cacti, open windows, dying my hair, clean linen, incense, belly-aching laughter, home-cooked meals, cloudy sunsets, apple products, long nights under the stars with good company, + tequila.

Dislikes: being late, clutter, waiting in long lines, sudden loud noises, when my phone is charged less than 20%, folding + putting away laundry, being too hot, not being respected simply because I am young, soda/bubbly beverages, the cost of my photography equipment.

my photography experience

Started + based out of Palm Springs, however, I currently reside in Beaumont, California. I like to call myself an artistic lifestyle photographer with a genuine passion for capturing timeless + authentic moments, illustrating your story of love in a soft light and ethereal style for you to cherish for a lifetime. 

My photographic journey began in 2011 and I was quickly obsessed with the fundamentals that made up a great photograph including light, shadows, composition, and raw emotion. Real life moments of passion, bliss, and excitement often leave me an emotional mess behind my camera. During high school I completed, and aced, three years of photography classes which led me to some amazing opportunities of shooting my first wedding at sixteen and working as an assistant/associate for other professional photographers before I even graduated high school. 

I quickly learned that the intimacy, rawness, and uniqueness of a family's and individual's story is what filled me with the most passion. Couples from all over the world have asked ME to document their love story and, honestly, to say I am honored is an understatement. Currently, I am the newborn photographer at Redlands Community Hospital and outside of that I specialize in photographing newborns + families. My passion to tell stories doesn't stop there, I adore branding sessions for other small business owners to help them achieve their perfect aesthetic to reach their ideal clientele. Photographing intimate elopements is also such a special way to showcase your love to your closest friends + family. 

As your lifestyle photographer, I will capture all of the moments that inspire for you to cherish forever + ever. I look forward to capturing your unique story of life, love + adventure, 


  • City of Palm Desert, March 2012: First Place, Mixed Media Art

  • City of Yucaipa, June 2014: Award for Fine Arts of Photography

  • Brooks Institute in Ventura, CA June 2014: Awarded Full Scholarship based on Academic Achievement, as well as, Skills, Vision, and Passion for Photography

  • Inked Magazine, 420 Edition, 2017, portrait of tattooed model Macey N.​

  • FOX Business News, November 2017: Headshot of Tom Tabler for DoNut Disturb at the JW Marriott Desert Springs Commercial

  • LOCALE Magazine, February 2018, Features of Colima Raspados, Polanco Kitchen, + a Polo Lesson at Empire Polo

  • SDVoyager, July 2018: Featured Engagement 

  • LOCALE Magazine, October 2019, Feature of Wilma + Frieda's in Palm Springs

Let's be friends! Follow my creative journey on instagram!

All rights reserved to Rachel Hoops of Rachel Ash Photo | Website designed by Rachel Hoops | All images copyright to Rachel Hoops of Rachel Ash Photo